With ILE, the Danish footwear brand ECCO brings its future vision to the market, pushing the limits of premium footwear, technology and design while creating advanced products that are most comfortable, high-quality and exclusive. W-21 is a retail testing environment of the Innovation Lab ECCO (ILE).

THE CHALLENGE

With its experimental store W-21 and its footwear customisation project QUANT-U, ILE is driving ECCO’s innovation processes forward. We co-created 3 strong brand identities under the umbrella of ECCO and designed communication strategies and experiences that would bring these brands to life – while making tech-driven processes more value-driven and human-centred.