work together
Start with the question
THE BUSINESS NEEDS TO ANSWER.
our co-creative
branding process
REVEAL THE ESSENCE OF WHO YOU ARE
You may need to understand what is changing, decide what should now lead, or carry an agreed direction into the next website, identity or communication project.
Springboard offers three ways to work together.
WHAT IF YOUR DIGITAL IDENTITY WOULD REFLECT WHO YOU TRULY ARE?
WHAT IF YOU WOULD BE MORE CLEAR & COHERENT IN YOUR COMMUNICATION?
WHAT IF YOU COULD TAKE YOUR BUSINESS TO THE NEXT LEVEL?
I know how challenging it can be to create an authentic brand that is truly aligned with who you are and that helps you reach your business goals.
That’s why I am here to support you on this journey.
01 – Brand Check-In
Understand the real question before investing in the answer.
The Brand Check-In is a focused strategic review for founder-led businesses preparing for a website, rebrand, market move or another significant investment.
It helps you understand what has changed, where different perspectives have emerged and which decisions need to be made next.
You leave with
– a clear read of the current situation;
– the most important strategic tensions;
– a recommended direction;
the strongest next step.
The Brand Check-In is not a complete repositioning or rebrand. It determines what the business actually needs before either begins.
02 – Strategic Repositioning
Decide what the business should now centre around.
This is for businesses that know the existing positioning no longer fits and are ready to make more fundamental choices.
Together, we determine what should lead, which offers and audiences matter most and how the business should be understood going forward.
Depending on the situation, the work may shape:
– the strategic centre;
– audience and offer priorities;
– positioning;
– the brand narrative;
– key messages;
– direction for future communication.
The outcome is a strategic foundation that you and the people around the business can understand and use.
03 – Translation Support
Carry the direction into what comes next.
Strategic decisions often continue as a new website, identity, campaign or internal communication takes shape.
Translation Support helps protect the agreed direction throughout that process.
This may include:
– developing the strategic brief;
– briefing or collaborating with designers, writers and agencies;
– reviewing concepts, website structures or messaging;
– resolving new questions that emerge during implementation.
This is selective strategic support rather than ongoing creative execution.
Book your free clarity call.
LET’S CO-CREATE
YOUR STRATEGIC BLUEPRINT
I take you on the journey of clarifying and strategising what your brand is all about. Enjoy 1:1 online sessions, create a strategic foundation for your business, and grow towards your desired future.
1. PURPOSE
Why do you do what you do? What kind of impact do you want to create?
2. PERSONALITY
What is it that makes you ‘you’? How can you express that within your communication?
3. PEOPLE
Who are your soul clients and partners? What do they need? What is your promise?
4. PROCESS
What kind of transformation are you taking your clients through?
5. POSITIONING
How do you strategically differentiate and establish your brand & business?
Throughout the co-creative branding process, you get to discover, define and design your strategic blueprint. A blueprint that will guide you on your unique journey. No matter if you need a new website, want to develop a new offer or upscale your business.
BUILD A STRONG FOUNDATION FOR YOUR BUSINESS:
1. THE INTAKE (1 HOUR)
2. THE STRATEGY SESSION (3 HOURS)
3. THE DEEP DIVE (2 HOURS)
4. NEXT STEPS (1 HOUR)
–
YOUR STRATEGIC BLUEPRINT
DESIGNED IN MIRO
starting from EUR 3.000
(excl. VAT)
How the work begins
You can start with what has changed.
You do not need to choose the right offer before getting in touch.
Tell me what is happening in the business and which decision or investment lies ahead. I will recommend the most useful place to begin.
Every Springboard engagement is led directly by Jessica Paulus.
from…
You have a wide variety of clients and successfully established your business. A busy agenda is dictating your everyday life. However, along the way, your digital identity became blurry and you find yourself in the shadow of your competitors. Your communication does not reveal what you truly care about. You feel the longing to show more of who you truly are – in an authentic, personal and professional way. But you just don’t know where to start…
…TO
You have a business partner on your side and together you co-create your strategic blueprint which becomes your compass for all decision-making processes. It captures your unique essence and enables you to express yourself authentically and consistently within all your communication. It empowers you to make intentional choices and form deep and loyal connections with your soul clients. You get to take your business to the next level – while showing who you truly are and creating a more meaningful impact.
For greater
INTEGRITY
Your brand is an authentic expression of who you are.
impact
You attract your soul clients and create a meaningful impact.
income
You generate a higher income while sustainably scaling your business.
Jean-Christophe Peret
Coach & Founder
of Out Of Choice
This is for you if
1. you are an established creative entrepreneur who is service-led and impact-driven
2. you want to truly differentiate yourself and strategically grow your business – at your own pace and with personal and creative support
3. you want to be authentic, personal and professional and express that through your communication
4. you are committed to investing in yourself and feel comfortable with writing
5. you know you have it all within you and just need someone who guides you on this journey
Is this you?
Can’t wait to get started?
Sign up for a free clarity call & request your free brand clarity workbook.