A clearer direction starts with understanding what has changed.
I help founders and the people around them step back from immediate communication questions, decide what should remain central and turn that decision into a direction the wider business can use.
We are a boutique agency for business coaching & brand strategy. We take you on the journey of exploring who you truly are. And together, we sustainably grow your business.
Explore our values below & meet the face behind.
clarity
We believe that clarity of our own purpose and values is essential to understanding the unique value we bring to others.
FOUNDED AND LED BY JESSICA PAULUS
I am a brand strategist with more than 14 years of experience across strategy, communication and business development.
Before founding Springboard in 2015, I worked in agency strategy and innovation in Germany and the Netherlands. Since then, I have worked directly with founders, established brands and international organisations on positioning, brand direction, portfolio questions, communication and the strategic foundations for websites and creative work.
Selected previous and ongoing work includes COPENHAGEN STUDIOS, CLOSED, the ECCO Innovation Lab, Sanature and Scholz & Friends.
coherence
We believe that being in alignment with our purpose and values is key to living a fulfilled life and building long-lasting relationships.
HOW I WORK
CALM ENOUGH TO THINK. DIRECT ENOUGH TO MOVE.
I bring structure to complex information, surface where different perspectives are competing and help identify the direction with the strongest strategic value. The work is collaborative, but my role is not simply to reflect ideas back. I interpret, challenge and make clear recommendations. My coaching training supports the human side of the process: listening closely, facilitating honest conversations and understanding the personal responsibility founders often carry.
connection
We believe the world will be a better place if we are truly connected to ourselves and others.
You work directly with me throughout the process. Where design, writing or digital development is needed later, I help turn the strategic direction into a clear brief for the people bringing it to life.
The aim is not to invent a different business.
It is to make its evolution clear and create a direction strong enough to guide what comes next.
COLLABORATIONS
We collaborate with creative entrepreneurs who share our values and are longing for meaningful connections. People who are impact-driven and want to leave their unique mark on this world – while staying true to who they are.
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